Brand representation
Local sales representation for selected international brands. From first contact and assortment discussions to account development and long-term retail relationships.
Independent brand representation
Building brands in the
Dutch market.
Skoon helps international boardsports, outdoor and lifestyle brands build retail presence, market relevance and sustainable commercial growth in the Netherlands.
Discuss the Dutch marketBrand representation · Market development
01
The proposition
Beyond availability
Sell-in is only the beginning.
Opening a market is relatively easy. Building a sustainable position is not. It requires the right retail partners, a locally relevant assortment and an understanding of what happens after the first order.
Skoon combines personal sales representation with practical experience in retail, e-commerce, marketplaces and performance marketing. One connected commercial view, from market entry to sell-through.
02
What Skoon does
Focused by design
Local presence.
Connected thinking.
Market development
A focused view of retailers, channels, competitors and commercial opportunities, translated into a practical route to the Dutch market.
Digital commerce perspective
Hands-on experience across e-commerce, marketplaces and performance marketing, connecting wholesale decisions with demand and sell-through.
One market. Multiple channels.
One connected commercial perspective.
03
Founder-led
Direct means direct
Experience across the complete commercial chain.
Skoon was founded by Kristiaan Kremer, a Dutch entrepreneur with more than twenty years of experience in digital marketing, e-commerce and commercial development.
His background spans Google Ads, Amazon and marketplace strategy, online retail, sourcing, wholesale, assortment development and building consumer product brands from the ground up.
Every relationship is handled directly by Kristiaan. No handovers, no unnecessary layers.
The Netherlands
Is there a Dutch market for your brand?
Let's start with an honest conversation about your proposition, ambitions and commercial potential.
kristiaan@skoon.nl